Category Management - Essentials Master Class

FMCG & Foodservice
Do-It-Yourself, Garden & Pet
Selling online
6. Category Management

This Master Class explains why category management is more relevant than ever and offers an in-depth immersion into the 8 steps process of category management.

After following the 4 day Essentials program you will:

  • Know how to work out the 8 steps of the category management process:
    • how to define the category and the category structure.
    • how to determine the strategic role of the category.
    • how to assess the category in order to define the growth opportunities and the category strategy and category plans to address these opportunities.
    • how to use Nielsen and GfK data in the category assessment.
    • how to enrich the assessment with shopper insights.
  • Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
  • Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.

​Program:

​Day 1 and 2: Introduction and 8 step category management process:

  • Importance of the moment-of-purchase in the commercial strategy.
  • How can category management help to effectively address this challenge? 
  • Definition and content of category management, tips and tricks, hands-on workshop.

By Luc Desmedt - Managing Director LD&Co

Day 3: How to use Nielsen-data to deliver r effective category management? 

  • The use of trade panel data: how can Nielsen  help to measure, analyze and optimize your category management efforts? 

By Tom Penninckx - Client Business Partner Nielsen

Day 4: How to use GFK-data to deliver r effective category management? 

  • The use of household panel data: how can Nielsen and GfK help to measure, analyze and optimize your category management efforts? 

By Tom Cornelis - Commercial Lead Consumer Panel Belgium GfK​​

Practical information

This training will be given in English​. But the trainers speaks also Dutch and French and can answer your question in the language you prefer. 

Participation fee:

  Essentials training
Member of GS1 Belgilux
4 days € 1.290 excl. 21 % VAT
   
Non-members of GS1 Belgilux
4 days € 1.590 excl. 21 % VAT
   

Questions? Contact us via support@gs1belu.org

 

This course is subject to our cancellation policy.

Practical information

Type:

Training @ GS1

Location:

Ravensteingalerij 4 B10 - 1000 Brussels

Galerie Ravenstein 4 B10 - 1000 Brussels

Access:

GS1-members: € 1.290
Non-members: € 1.590

Upcoming session(s)

English

Tue 19 April 2022
09:00 - 17:00
Thu 28 April 2022
09:00 - 17:00
Tue 3 May 2022
09:00 - 17:00
Tue 10 May 2022
09:00 - 17:00
You will be forwarded to My GS1