Category Management - Advanced Master Class

Doe-Het-Zelf, Tuin & Dier
FMCG & Foodservice
Category Management

This master class further deepens and broadens the 8 steps of the Category management process and highlights some organisational prerequisites for successful category management.

After having followed the 3 day Advanced program you will:

  • Understand how to ensure strategic alignment, both internally and between trade partners
  • Know a method to prioritize category management efforts among retailers
  • Comprehend the need for an engaging category vision and know how to develop this
  • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
  • Know the available shopper research methodologies and understand the strengths and limitations of each methodology
  • Understand the difference between consumer and shopper communication and know what it takes to develop an effective Omnichannel Shopper Communication Strategy
  • Understand the fundamentals of space management and know what it takes to develop effective planograms
  • Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions


The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:

  • Luc Desmedt (managing director LD&Co)
  • Davy Van Raemdonck (Research Director - Shopper GfK)
  • Carine Vaeremans (CEO Profacts)
  • Hilde Koenen (LD&Co)
  • Steven van der Linde (Assortment & Space Optimisation Leader Benelux)

More details to follow.

Practical information

Participation fee:

  • GS1 Belgilux members: € 1.195 excl. 21% VAT
  • GS1 Belgilux non-members:€ 1.495 excl. 21% VAT

Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.

Questions? Contact us via

Deze opleiding is onderhevig aan de annulatievoorwaarden.

Praktische informatie




Koningsstraat 76 B1

1000 Brussel


GS1-members: € 1.195
Non-members: € 1.495

Je wordt doorgestuurd naar My GS1