Category Management - Essentials Master Class

FMCG & Foodservice
Doe-Het-Zelf, Tuin & Dier
6. Category Management

This Master Class explains why category management is more relevant than ever and offers an in-depth immersion into the 8 steps process of category management.

After following the 3 day Essentials program you will:

  • Know how to work out the 8 steps of the category management process:
    • how to define the category and the category structure.
    • how to determine the strategic role of the category.
    • how to assess the category in order to define the growth opportunities and the category strategy and category plans to address these opportunities.
    • how to use Nielsen and GfK data in the category assessment.
    • how to enrich the assessment with shopper insights.
  • Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
  • Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.

​Program:

​Day 1 and 2: Introduction and 8 step category management process:

  • Importance of the moment-of-purchase in the commercial strategy.
  • How can category management help to effectively address this challenge? 
  • Definition and content of category management, tips and tricks, hands-on workshop.

By Luc Desmedt - Managing Director LD&Co

Day 3: How to use data for effective category management? 

  • How to effectively use trade panel and consumer panel data within the category management process?
  • The use of Nielsen and GfK data: how can Nielsen and GfK help to measure, analyze and optimize your category management efforts? 

By Tom Penninckx - Client Business Partner Nielsen

By Davy Van Raemdonck - Research Director - Shopper GfK​

Practical information

This training will be given in English​. But the trainers speaks also Dutch and French and can answer your question in the language you prefer. 

Participation fee:

  Essentials training
Member of GS1 Belgilux
2 days € 995 excl. 21 % VAT
3 days € 1.195 excl. 21 % VAT
Non-members of GS1 Belgilux
2 days € 1.295 excl. 21 % VAT
3 days € 1.495 excl. 21 % VAT

Questions? Contact us via support@gs1belu.org

Deze opleiding is onderhevig aan de annulatievoorwaarden.

Praktische informatie

Type:

Training @ GS1

Locatie:

Ravenstein Galerij 4 b10

1000 Brussel

Toegang:

GS1-members: vanaf € 995
Non-members: vanaf € 1.295

Je wordt doorgestuurd naar My GS1