Format
Location
GS1 Belgilux OfficeUpcoming date
11 February 2025
Duration
08:00
Category management is proven practice, embraced by basically all retailers. It provides the ideal platform for retailers and suppliers to jointly develop effective category plans.
Interested in mastering the fundamentals of category management?
Our top-rated masterclass caters to both retailers and suppliers, providing a comprehensive understanding of the field.
This masterclass consists of a 2-day program.
The GS1 Category Management masterclass has been running for more than 10 years and is compiled and facilitated by Category Management expert Luc Desmedt (LD&Co).
The masterclass is a joint initiative between GS1 Belgilux, BABM and LD&Co.
Program – in-depth introduction into Category Management
Introduction and 8-step category management process
- Importance of the moment-of-purchase in the commercial strategy.
- How can category amnagement help to effectively address this challenge?
- Category management definition.
- In-depth discovery of the 8-step process.
- Development of effective category plans.
- Prerequisites for effective category management.
Luc Desmedt, managing partner LD&Co – Pascal Deckers, managing partner LD&Co.
Practical information
Dates
Tuesday 11 February and Tuesday 18 February 2025.
Location
It is a physical training taking place at our offices in Brussels.
GS1 Belgium & Luxembourg
Ravenstein Gallery 4 B10
BE - 1000 Brussels
Participation fee:
GS1 Belgilux or BABM Members: 995€ excl.VAT
GS1 Belgilux/BABM non-members:1,250€ excl.VAT
What to bring
Participants are asked to bring their laptops.
Language spoken
This course is given in English, but all trainers can answer questions in Dutch and French.
This course is subject to our cancellation policy.