Why is data quality so important?
Consumers are becoming increasingly demanding. They expect clear, specific product information that is easily accessible online. Incorrect or inconsistent data can cause confusion—something every brand wants to avoid.
Additionally, retailers and other business partners are increasingly requesting verified data before listing your products online. By ensuring high data quality, you demonstrate reliability and readiness for the future. It is therefore essential that your product data in My Product Manager is complete and accurate.
Two-step framework to guarantee data quality:
COMPLETENESS
Is your product information complete?
The validation rules and related reports in My Product Manager verify if the data is complete and consistent.
ACCURACY
Is your product data correct?
Through the GS1 Belgilux audit programme, you get to check whether the data in your product sheet is the same in terms of content as on the packaging.
Ensure the quality of your data
Capturing product data requires time and expertise, which may not always be a priority for your business.
Collaborate with the experts at GS1 Belgilux via our My Data Capture service or entrust your data capture to one of our trusted GS1 Partners.
My Data Capture converts your product’s label information into standardised GS1 product sheets, making it easier to share with retailers, marketplaces, apps, and consumers.
Outsourcing data capture to a third party does not automatically guarantee exemption from the audit program. Check with your partner to understand how they can help you pass the audit.
