The barcode is used worldwide for millions of products and simplifies various processes.
The next generation barcodes offers more possibilities for consumers, retailers, and regulators, and it still beeps at the checkout!
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Why a new barcode?
Today, consumers and regulators increasingly expect more information, such as usage instructions, ingredients, certifications, recycling instructions, traceability, and more. The next generation barcodes meets these new needs.
Thanks to “one barcode fits all,” one barcode on the label addresses all use cases. This makes the scanning process clearer and more efficient for all parties involved, from regulators to trading partners to consumers. You can choose between the QR code with GS1 Digital Link or the GS1 DataMatrix.
What is the difference from the current barcode?
| Current barcode | Next generation barcode |
|---|---|
 |
  |
| Can be scanned at the checkout | Can be scanned at the checkout |
| Contains only GTIN | Contains GTIN |
| No variable info | Can include expiration date, batch number, etc. |
| No link to the internet | QR code with GS1 Digital Link includes a link to the internet |
| Larger | Smaller |
| More easily unreadable if damaged or poorly printed | More resistant to damage or poor print quality |
By the end of 2027, retailers aim to be globally capable of scanning the next generation barcodes at checkout points.
To assist brand owners and retailers in adapting to the next generation barcodes, a transition period has been established. During this period, a brand owner can add a next generation barcode alongside their linear barcode.
It is important to note that this transition period is temporary, and by the end of 2027, only one next generation barcode (such as the QR code with GS1 Digital Link) is expected to remain on the label.
Note that for the supplier, the transition to the next generation barcodes is not mandatory. The supplier can continue to use the linear barcode if desired.