The importance of complete product data
In a competitive market, standing out is crucial. Retailers and webshops need detailed product data to properly showcase and sell your products. Consumers also search based on specific features—make sure your product is always easy to find!
Benefits of complete product data:
- Greater visibility in search results
- Higher sales opportunities with retailers and consumers
Which product data should I definitely fill in?
GS1’s standardized data models define which product attributes must or can be provided for each sector.
The agreements, instructions, and conditions established through sector-wide discussions are reflected as validation rules in My Product Manager. These rules help you identify missing product attributes, any restricted value options, and even whether certain values make sense.
How do I know if my data is complete?
If product data is incomplete, you will see one of the following:
- Errors: Must be fixed as soon as possible, as they block your product listing in My Product Manager.
- Warnings: Do not block the listing but should still be addressed to prevent incomplete profiles, especially if the rule changes from a warning to an error in the future.
For individual product listings, you can check feedback depending on your My Product Manager setup:
My Product Manager
If you create your product information via the My Product Manager web interface, you receive instant feedback upon saving the listing. You can immediately make adjustments and publish a complete dataset in one go.
GDSN
If you are working from another GDSN data pool, you cannot edit data via My Product Manager. Instead, you will receive a response message via GDSN (CIC: Catalogue Item Confirmation) and can adjust the data at the source.