Mandatory pack shot image as of 1/1/2021

The Data Committee that lays down the agreements concerning the exchange of product information and product visuals within the FMCG and Foodservice sectors in Belgium and Luxembourg, has decided that, from 01/01/2021, a conformant pack shot visual must be linked to each product sheet. 

This obligation applies to product sheets that are created directly in My Product Manager Share as well as those that are registered in a GS1 GDSN data pool and published to the Belgian and Luxembourg target markets.

Pack shots and other types of product visuals that are uploaded from January 1st 2021, must conform to the latest version of the international GS1 standard for product visuals.  Transitional measures apply for visuals that are already in the system before that date.

So add the pack shots to your current product sheets on time.

You can find more information about the standard around product visuals in our FAQ.

Questions? Consult our FAQ or contact us at fmcg-foodservice@gs1belu.org or call +32 2 229 18 88.