OMG Bubble tea goes for OMG data quality with My Data Capture
In today’s fast-paced market, efficiently managing product information is crucial. For OMG Bubble Tea, a fast-growing company from Lithuania, expanding into major European retailers presented new challenges. In this case, to meet the requirements for selling at Colruyt Group, they needed to provide a GS1 GDSN-compliant product sheet. We spoke with Linas, Regional Manager and Export Manager at OMG Bubble Tea, to discuss how the company navigated this process.
About OMG Bubble Tea
Founded in 2022, OMG Bubble Tea wasted no time shaking up the bubble tea game, expanding into 25 European countries.
"The main idea was simple – give people ready-to-drink bubble tea without the hassle of waiting in line,” says Linas. In Belgium, you can already find OMG Bubble Tea in Carrefour, and soon Colruyt will be joining the list.
The Journey to GS1: meeting retailer requirements
In August, OMG Bubble Tea connected with GS1 Belgium & Luxembourg to prepare for sales with Colruyt Group.
"We already had our GTINs through GS1 Lithuania, but Colruyt Group required us to create a GDSN standardised product sheet and to publish it on My Product Manager, something that is not yet available in Lithuania," Linas recalls. “Before this, OMG Bubble Tea didn’t deal with standardized product sheets. “We sold directly to our retailers and just never needed it before,” Linas adds.
Why My Data Capture was the perfect solution
Rather than navigating My Product Manager themselves, OMG Bubble Tea chose My Data Capture. " The idea behind My Product Manager is brilliant, but we didn’t want to spend hours learning how to use it.”
“We decided to let the pros handle the data input while we focused on growing our business," Linas explains.
“GS1 Belgilux guided us on how to publish the product sheets (something we had to do ourselves), but they took care of all the data-filling in My Product Manager, making the whole process way smoother."
An OMG service
Linas praises GS1’s support throughout the process: "Jonathan, our GS1 contact, was an amazing help. Everything was clear, professional, and we never had to wait long for a response," Linas shares.
Thanks to My Data Capture, all the data is compliant with GS1 GDSN standards, passes every validation, and is readily available for data recipients.
Advice for other companies
For companies in the FMCG sector, Linas has some advice:
"Don’t waste your time trying to do everything yourself. Let the professionals handle it!"
By choosing My Data Capture, OMG Bubble Tea could keep its focus on growth while GS1 ensured their product info met global standards. "GS1 Belgilux made it a breeze for us, and I’d highly recommend their services to other companies," Linas wraps up.
My Data Capture by GS1 automatically converts product information on the label, on your behalf, to standardised GS1 product sheets in My Product Manager. This means you are immediately ready to sell your product online and to business partners.
Hand over your data management to GS1 experts.
✔️ Captation and mapping of your product's label information in My Product Manager.
✔️ Easy sharing of product information with retailers, marketplaces, apps and consumers.
✔️ Accurate through the use of AI (Artificial Intelligence).
My Data Capture is designed for suppliers and retailers active in pre-packaged food, cosmetics, detergents and pet food.
Do you have a specific need to capture your product information?
Contact us and we will look together for a solution.
