Twinings & My Data Capture: the perfect blend for product data
Twinings, known for their high-quality teas, started 2025 with the goal of publishing their product data on My Product Manager. However, this came with unexpected challenges and.… a saving angel, My Data Capture. We spoke with Hilde, Sales Assistant at Twinings Benelux.
About Twinings
For tea lovers, the Twinings brand is well-known. For over 300 years, this British brand has brought warmth and tranquillity with its wide range of teas and hot drinks. As a pioneer behind iconic blends such as Earl Grey and English Breakfast, Twinings has always focused on quality, both in their teas and in their product data.
Creating product sheets: a bitter first infusion
Twinings has been working with GS1 for nearly 20 years to support their sales. But using My Product Manager is an extension of this chapter. "Our customers asked us to publish on My Product Manager."
"This new experience with My Product Manager was very positive, but it took a lot of time and involved some trial and error," Hilde explains. "We often received error messages and didn’t know what to do. As soon as we fixed one error, new ones would appear."
The saving angel: My Data Capture
In search of a solution, Hilde reached out to GS1 Belgilux. She learned about My Data Capture, a service where GS1 experts register and make product information available in My Product Manager. “For us, it was the saving angel,” says Hilde.
The only challenge? Convincing Twinings' management and staff. But thanks to the good price-to-quality ratio and the enormous time savings, the decision was made quickly.
Twinings started by capturing 26 product packages and 3 logistical packages, resulting in a total of 78 product sheets. The data capture process went very smoothly. For capturing logistical information, they only needed to convert existing Excel data into PDF. Afterwards, they could upload these along with the product packaging artwork into My Product Manager.
“And I must say, it went very quick. What would have taken us a month with two people, was done in just 2 days thanks to My Data Capture! And this was just the beginning. Many more products are coming for capture,” Hilde enthusiastically shares.
Advice for other manufacturers
For manufacturers who are unsure about My Data Capture or facing the same obstacles, Hilde has a clear message: “Pour yourself a cup of tea and trust your data to the experts. The collaboration with GS1 went great, thanks to Romy and Jonathan.”
Are you active in the FMCG sector and want to manage your product information more efficiently? Discover how My Data Capture can help.
