Seven retailers in the Garden and Pet sector go for GS1 GDSN (GS1 data pool)
BTC-Retail, GRS Purchasing & GRS Services, Intratuin, Ranzijn Tuin & Dier, IJsvogel, Tuincentrum Osdorp and Vijver- en Tuincentrum Pelckmans - the Benelux retailers in the Garden and Pet sector - have expressed their commitment to use the GS1 data pool for exchanging reliable product information. Tuinbranche Nederland (the Dutch Garden Sector) and FEBIN support this initiative.
For many people it’s the time to get back to working in their gardens: to mow their lawns or to sow flowers, for example. In order to purchase the right material for this, consumers are increasingly looking online. Thus, product data is crucial to properly inform, inspire and advise those consumers. Because imagine the displeasure when a customer wants to sow strawberries, but turns out to have tomatoes by mistake due to incorrect information!
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The entire sector profits
Peter Paul Kleinbussink, director of Intratuin, Lex van Ewijk, purchasing director of GRS and David Zwanenburg, director of Ranzijn Tuin & Dier all agree that cooperation in the garden sector leads to uniform data. "That is why Ranzijn, GRS (with Groenrijk) and Intratuin are collaborating to embrace the GS1 standards, which should lead to uniform and reliable data."
“The data pool allows companies to speak one language. The entire sector can benefit from more efficient chain processes and better service to the omnichannel customer. We are pleased with the commitment of several retailers. Suppliers only have to record their data once and multiple retailers can then use that data at the same time”, says Brenda Horstra, deputy director of Tuinbranche Nederland.
Jan Somers, CEO of GS1 Belgium & Luxembourg: “In 2016, several brands in the DIY sector signed the letter of intent to use GS1 GDSN. New players are now joining them, especially from the Garden and Pet sector. As consumers increasingly combine physical store visits and online shopping, standardizing the exchange of product information is essential! So let's make GS1 GDSN the reference network for exchanging product data.”
